that it was? >> actually no. i thought barack obama was going to win. if you look at the trajectory, it's been growing for two years. and they've always used the far right to do it. they get them all excited over cultural issues. >> it used to be it was a fair game. >> there's not enough of them. >> for every african-american vote, for example, or latino vote more aptly put, you were going to lose a more conservative vote from the southwest. that hasn't been happening. the white has been up a bit and the african-american votes zoomed. >> yeah. part of the problem is, number one, they lost the cities, including the urban city. they're losing urban white voters, and they're losing young voters and part of the problem is them. the messaging they use to gin up their base turns off obviously younger people, turns off women, turns off minorities. this time they really got minorities excited about voting. there was already loyalty to barack obama among african americans, but when you did that, that made that vote solidified, determined to come out as if it was 2008. >> this is the problem they have.